Legal
Privacy Policy
Last Updated: 15 June 2025
This policy describes how Samong collects, uses, and protects personal information in connection with our online AI development courses. It applies to information gathered through our website and course enrolment process.
1. Data Controller
The data controller responsible for your personal information is Samong, located at 29 Thanon Chan, Sathon, Bangkok 10120, Thailand. For privacy-related enquiries, contact us at [email protected].
2. Information We Collect
We collect personal information when you interact with our website or enrol in a course. This includes:
- Contact details: Name, email address, and phone number when provided through the contact form or enrolment process
- Course-related data: Progress records, submitted exercises, project files, and communication with mentors
- Website usage data: Pages visited, time on site, browser type, and device information (collected via analytics cookies with your consent)
- Communication records: Emails and messages you send to us
We collect only what is needed to deliver our courses and communicate with you effectively.
3. Legal Basis for Processing
We process your personal data on the following legal grounds under Thailand's Personal Data Protection Act (PDPA B.E. 2562):
- Contractual necessity: To deliver the course you have enrolled in and to provide mentor support
- Legitimate interests: To improve our courses and respond to general enquiries
- Consent: For analytics cookies and any optional marketing communications
- Legal obligation: To comply with applicable laws and regulatory requirements
4. How We Use Your Information
- Delivering course content and mentor support to enrolled learners
- Responding to enquiries sent through our contact form or by email
- Sending administrative communications about your enrolment or course schedule
- Improving how courses are structured, based on aggregate usage data
- Complying with legal obligations
We do not use your information for automated decision-making or profiling. We do not sell personal data to third parties.
5. Data Sharing
We share personal data only where necessary:
- Mentors: Mentors engaged by Samong have access to the work you submit and any communication relevant to your course
- Service providers: We use trusted third-party providers for email delivery and website hosting. These providers process data only on our behalf and in line with our instructions
- Analytics: We may use analytics services (such as Google Analytics) to understand website usage, with your consent via cookie settings
- Legal requirements: We may disclose information where required by law or to protect legal rights
6. Data Retention
We retain your personal information for as long as is necessary for the purpose it was collected:
- Course and enrolment records: up to three years after course completion
- Enquiry and contact form records: up to twelve months
- Analytics data: as configured in the analytics service settings
After applicable retention periods, data is deleted or anonymised.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- HTTPS encryption for all website communications
- Access controls limiting who can view learner data internally
- Secure hosting with reputable providers
- Regular reviews of data handling practices
In the event of a data breach that is likely to affect your rights or freedoms, we will notify you and the relevant authority as required by applicable law.
8. Cookies
We use cookies on our website. Essential cookies are required for the site to function. Analytics and preference cookies are optional and only used with your consent. You can manage your cookie preferences at any time on our Cookie Policy page.
9. Your Rights
Under Thailand's Personal Data Protection Act (PDPA), you have the following rights regarding your personal data:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your personal data where there is no longer a lawful basis to retain it
- Right to data portability: Request your data in a structured, commonly used format
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent for any processing based on consent, at any time
- Right to lodge a complaint: You may lodge a complaint with Thailand's Personal Data Protection Committee (PDPC) if you believe your rights have been infringed
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
10. Third-Party Links
Our website may contain links to external resources or platforms. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policies of any external sites you visit.
11. Children's Privacy
Our courses are intended for individuals aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has submitted information through our website, please contact us at [email protected] and we will remove it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify enrolled learners by email and update the "Last Updated" date at the top of this page. Continued use of our services after changes take effect constitutes acceptance of the revised policy.
13. Contact Us
For privacy-related enquiries, to exercise your rights, or to raise a concern:
- Email: [email protected]
- Phone: +66 88 341 6927
- Address: Samong, 29 Thanon Chan, Sathon, Bangkok 10120, Thailand